Rico
+ Brand Identity
+ Visual Concept
+ Packaging
+ Product Design
+3D Render
Rico is a conscious skincare brand that reimagines beauty through minimalism, ritual, and sustainability. Inspired by zero-waste living, Rico’s rice-based face masks are designed to be freshly made at home, using dissolvable rice balls and a reusable Glass Mask Maker. Rico was designed as an alternative skincare system to attempt to counteract the fact that beauty and skincare products account for 120 billion units of trash each year. Rice’s blurring properties along with the blurred design of the glass mask maker inspired by rice grains are the base for the visual system which focuses on blur and type.
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This project was initially designed in collaboration with Julia Martinez and the branding, art direction and concept was revised independently as a beauty brand.