Notch
+ Visual Identity
+ Campaign
+ Motion graphics
+ AI generated photos
+ Social Media
+ Website
92% of men under 30 do not own a suit. Notch is a tailorshop that wants to change this and reach out to the young men to share the magical thing that happens when one wears a suit perfectly tailored to them. Notch’s bespoke typeface was designed to highlight the sharp silouhette a well- tailored suit can give. The shop promotes suits as pieces that “step you up a Notch” without needing to compromise on comfort, price, or dry cleaners.