Banana Moon
+ Campaign
+ Strategy
+ Deliverables
Banana Moon is a Monaco-based swimwear giant known for its exotic swimwear and tropical aesthetic. With this fictional campaign, I wanted to draw more attention to their sustainable swimwear collection, made with fibers from recycled fish-nets and micro-plastics. The campaign’s use of parenthesis carved from their logo showcase Banana Moon’s intention to reduce the human impact on our oceans and their footprint with this collection so all its customers can swim freely, without leaving a trace.